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Our Roots

Hello Gems,

Let us start by saying we truly appreciate your visit to our site and we hope you find a few gems while you are here!

In 2017, Black Amethyst Naturals was created as a vehicle to spread awareness and impart a positive change on the causes that we hold near and dear to our hearts. We strive to develop a space where people can create a community and feel supported on their self-care journeys to healthier living. Over the last 4 years, we have challenged ourselves to find new and creative ways to continue sharing all of the wonderful experiences we have had on our self-care journey. We hope that you can be inspired by, see yourself in, find a sense of peace and belonging, or simply learn something from our products and services. Just being you is enough! Love ya!


Our Mission Statement:

is to create a space where we focus on community, education, and support by providing products and services that assist with one's ability to build and implement a strong foundation of self-care and wellness into their everyday lifestyle.


Black Amethyst Naturals is working diligently to make a positive change in this world. Our goal is to make this world a better place by starting with people. We look forward to you joining us and becoming a Gem for change.


Our Company:

  • focuses on sustainability
  • is socially minded
  • understands the importance of and supports local small business
  • is plant-based and cruelty-free
  • supports save the bees


Our Merchandise:

Sustainability is important to ​us. Our goal is to be aware of our impact on Mutha Earth while still providing you the quality products you deserve. Around 85% of all textiles​ produced by the fashion industry end up in landfills, making it a major  contributor to environmental damage. So we chose to work with on-demand suppliers to cut down on the unnecessary waste. We only produce items we get an order  for, avoiding textile waste from overproduction. Our printing partner's high-quality printing tech  creates almost no wastewaters and uses less energy than standard industry printers. 

Our clothing is printed with the direct-to-garment (DTG) printing method. The printing tech is made with sustainability in mind! The Kornit printers use almost zero wastewater and less  energy than standard industry printers, lowering our carbon footprint. The inks we use for printing are vegan, water-based, and free of harmful chemicals. ​ 


Our Skin-Care:

Our formulas have been handcrafted with all natural ingredients to achieve the most optimal blends. We have added all of the goodies and none of the baddies lol. Our goal has been to craft products that work well for every skin type. We maintain our consciousness by using organic and locally sourced ingredients and supplies. We challenge ourselves to keep working with each one of our products to make them as sustainable and renewal as possible. We currently source local organic beeswax in our effort to support the global movement to save the bees.


Our Workshops:

Our hosted workshops, Sip & Self-Care, offer participants a chance to learn about the benefits of the natural ingredients selected for the formulation of each product. Participants also have the unique opportunity to customize their very own Black Amethyst products. We also host workshops filled with different fun and exciting activities to practice self-care monthly. Come out, enjoy melodic tunes, scrumptious treats and delightful drinks provided by some of Indy's very best. 


Our Donations:

The African Crowned Crane is one of 5 species that is only native to the African continent. Historically these majestic cranes have been looked on as a symbol of regality, wealth, and status. Black Amethyst Naturals wants to do our part to celebrate the African Crowned Crane by donating a portion of the profits from our Crowned Crane Collection to a conservation network. We are currently working out the fine details. Stay tuned for more information on our social programs.